Nikon’s marketing campaign is a great lesson in how to reframe problems into opportunities. #marketing #growthstrategy #brandpositioning #brand
Founder & Chief Growth Officer, BIZU Innovation Group | Podcast Host, Purpose Powered Brand | Brand & Business Builder | Entrepreneur | Innovation Trainer | Fractional CMO/CBO
Masterclass in reframing problems in 90seconds No business is immune to problems or challenges. The biggest challenge of all for many is change. A lot of people believe there can only be 2 responses to change: 1) See the change as inevitable & resign yourself to it 2) See the change as a problem & resist it Nikon's latest marketing is a master class in a 3rd response. Reframe the challenge/problem into an opportunity to make you better, stronger, faster … and even more meaningful. Here’s how it breaks down: ➡ Context: “We are living in the age of Artificial Intelligence. All over the world, millions of people are obsessed with creating incredible surreal images of anything they can imagine just by entering a few keywords.” (Nikon) ➡ Problem: We sell cameras. AI is a real threat to photography. No photography, no camera sales.” ➡ Opportunity: “This obsession with the artificial is making us forget that our world is full of amazing natural places that are often stranger than fiction.” (Nikon) ➡ Reframe: From Nikon presents photographic equipment --> To "Nikon presents Natural Intelligence” (Nikon) ➡ Execution: “We created a campaign with real unbelievable natural images taken with our cameras with key words like those used with Artificial Intelligence.” (Nikon) Now here’s the brilliance, Nikon didn’t just launch a marketing campaign, they told a better story and repositioned themselves in people’s hearts & minds. From: Camera manufacturer ➡ To: Champion of the Real World How’s that for building a platform to rally people around? TL;DR 1. Problems are only problems if you see them that way. 2. There’s opportunity in everything. 3. In a world full of problems be a solution. --- 📸 image: Amanda Stassen innovation workshop/presentation referencing Nikon “Natural Intelligence” campaign 🔗Nikon “Natural Intelligence” marketing campaign link below ♻️If you got some value from this post, consider re-sharing & follow Amanda Stassen for more.